San Francisco, 03/17/2023.
Today, Rita launches the beta version of its first product to the US market: a comprehensive digital fertility health assessment for women who hope to prepare proactively to one day achieve pregnancy.
Founded by Kamila Staryga and Alessia Morichi, Rita works to shift how society approaches reproductive health and change the face of today’s reactive (in)fertility industry. Developed with clinical professionals, Rita’s assessment goes far beyond hormones and age by analyzing 102 factors that can impact fertility — allowing people to take action with holistic support and feel knowledgeable before they begin their journey to parenthood.
The recent popularity gained by at-home fertility tests brought more attention to fertility-related hormones (such as AMH and FSH) and ovarian reserve (the number of eggs left), placing a huge importance on the quantity rather than the quality of eggs. While hormones are important and certainly relevant to fertility and conception, they are just one piece in a much larger puzzle.
The fertility industry has also taken ‘age 35’ as the established cliff for women’s fertility, moving the spotlight away from the countless other factors that can also impact a woman’s chances of successfully conceiving.
What Rita wants to highlight is the fact that many of these factors are within an individual’s control to maintain or improve.
Accessible education around this concept is critical for both women and their health care providers. With the right information, providers can advise their patients earlier and women can make more informed decisions around all of their priorities, ambitions and family planning.
Kamila and Alessia, started Rita with the support of clinical and scientific experts who believe that fertility health encompasses more than merely conception and birth. That infertility treatments are being oversold to those who - if given the opportunity to understand and navigate their fertility in advance - may not have necessarily needed them. On the other hand, others might need hormonal support or IVF although they were not aware of it.
At the beginning of 2022, they ran a study (WCG IRB N. 45055562) to identify and validate the factors that Rita’s medical experts believe are critical for a woman’s balanced reproductive health. Discoveries from that study are at the core of the AI model behind Rita’s fertility assessment: it can understand the severity of each factor, recommend what to bring up during the next appointment with a doctor and last, but not least, can help detect early if a woman is more likely to conceive naturally, with assistance, or if she might be challenged and need further support
The journey through Rita’s platform starts from a Digital Self-Assessment that takes only 10 minutes and can be completed from the comfort of home and it includes:
Comprehensive analysis that looks at the whole you: the analysis of 102 factors takes into consideration your unique experience and fertility journey and highlights what might need your attention.
Personalized and easy to understand insights: results are grouped by category and their explanation is straightforward and in non-medical language (so you don't need to Google it!).
Actionable next steps: we provide a list of steps, some are easy to implement on your own and others need to be discussed with your doctor.
Users will gain access to exclusive content prepared by our experts and get notified of the medically relevant discoveries from our AI team.
Rita Health’s digital fertility assessment is available now in beta version. First 2,000 users can access it for free at this link: https://www.wearerita.com/assessment/get-started
Rita is on a mission to shift how society talks about reproductive health, from infertility to fertility. Founded by Kamila Staryga and Alessia Morichi, Rita offers a totally personalized and comprehensive digital self-assessment for women who hope to get pregnant one day. Developed with clinical professionals, Rita’s digital assessment goes far beyond hormones and age by analyzing 102 factors that can potentially impact the likelihood to conceive naturally— helping people take proactive action and receive holistic support, wherever they are on their parenthood journey. Simultaneously, Rita’s AI and medical teams are advancing fertility research by uncovering patterns that are not always evident to the human eye.