Privacy Policy

Last updated: January 25, 2023

At Rita Health, we take your privacy seriously. You are entrusting us with intimate personal data when you use our Services, and we are committed to keeping and continuing to earn that trust. With that in mind, this Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

What Information We Collect

When you subscribe to or use our Services, we collect and use the types of personal information about you that are described below (“Personal Information”). Personal Information does not include publicly available information, de-identified or aggregated information, or information covered by certain federal or state laws. We collect the following type of Personal Information:

a) Identifiers

For example, we collect your name, date of birth, password, and contact information such as the email address that you provided to create your Rita Health account (“Rita Health Account” or “Account”). 

b) Health and other sensitive information

For example, we collect information from you about your personal traits (e.g., weight, height), ethnicity, physical health-related information (e.g., menstrual cycle regularity, hormonal panel levels, miscarriages, medicine you currently take), disease conditions (e.g. Polycystic ovary syndrome (PCOS), Endometriosis, Migraines), mental health related information (e.g. fatigue, stress, emotional conditions such as anxiety or depression), sexual wellbeing related information (contraception methods, frequency, level of satisfaction), lifestyle related information (e.g., diet related - vegetarian, vegan, allergies, sleep quality, habits such as smoking  etc.), and family history (e.g., information similar to the foregoing about your family members). 

This information also includes information about your partner, if at the time of using the Service you are in the relationship, e.g. their sex, medical history, and potential infertility issues.

c) Payment information 

For example, we collect your billing address and payment information, such as credit card information. For payment we use the third-party service: Stripe. Your payment information is provided directly to Stripe whose use of Your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

d) Other information you provide to us. 

For example, you may provide us with information in response to weekly pools, questionnaires, email, features on our website and in the product, while participating in Research Studies and Research Participations (as described in our Terms of Service), engaging with our support team (“Support Team”) or while using the Service. 

e) Internet or other electronic activity information  

For example, we collect information on how you use the Rita Health website (e.g. IP address, location, browser type, domains, page views, etc.) or other online media owned by Rita Health, collected through log files, cookies, and web beacon technologies (described below).

Cookies and Other Tracking Technologies. We and our third-party service providers from whom we receive your information may use “cookies” and similar tracking technologies (such as web beacons, tags, scripts and device identifiers used for automatic collection of information), for a variety of purposes. Cookies are small data files that are stored on a user’s hard drive at the request of a website to enable the website to recognize and retain certain user information such as customer preferences and history.

Cookies help us recognize when and how you use our Services, customize and improve your experience, provide security, analyze our interactions with our Services and its features, gather demographic information about our user base, make special offers of our Service, monitor the success of marketing programs; and for targeted advertising on our website and on other websites on the Internet.

When we receive reports from third parties on how certain functionalities of our website works, usage and statistical information such as the user’s browser type, operating system, device ID (only for IOS users), these third parties may collect personal information from you in connection with the services they provide and may place cookies, web beacons or other devices on your device to collect non-personal information which may be used, among other things, to deliver advertising targeted to your interests and to better understand the usage of the Service and the other services tracked by these third parties. We are responsible for, and do not control, any actions or policies of any third-party service providers.

The information reports we receive from third party service providers may contain Personal Information or may be de-identified or aggregated, and we may also use these reports to improve our data analytics methods. If we combine cookies with, or link them to, any of your Personal Information, we will treat this information as Personal Information.

If you wish to block, erase, or be warned of cookies, please refer to your browser instructions or help screen to learn about these functions. However, if you reject cookies or your browser or device settings do not accept cookies, you may not be able to use certain parts of our website or sign in to your Rita Health Account and may not be able to access certain Service features.

Do Not Track Signals. We do not track our customers over time and across third party websites to provide targeted advertising and therefore do not respond to Do Not Track ("DNT") signals.     

Google Analytics and Google Maps. Like many websites, we use Google Analytics for web behavior monitoring, a service that provides information about how many users visit our website and online resources, when they visit, and how they navigate our website. We also may use other Google Analytics tools, such as Demographics and Interest Reporting, which enable us to learn more about the characteristics and interests of the users who visit our website, and Remarketing with Google Analytics, which enables us to provide relevant advertising on different websites and online services. We do not leverage the Google Maps API(s), and do not store any of users location information beyond IP addresses. 

To learn more about Google’s privacy practices, please go to Google Privacy Policy at: https://www.google.com/policies/privacy/.  You can also download the Google Analytics Opt-out Browser Add-on to prevent your data from being used by Google Analytics at: https://tools.google.com/dlpage/gaoptout.

User Content

‍Some features of our Service may include functionality enabling you to post user content, whether publicly posted or privately transmitted, such as profiles, emails, feedback, experiences, suggestions, notes, messages, posts, photos, and videos (“User Content”) that may be made available to us and other users of the Service.

You should be aware that any User Content you provide or post in public media may be read, collected, and used by others who access them, and we have no control over these media. Please exercise caution before and when you choose to share personal information on our blogs, forums or in any other public media.

How We Use Your Information

We will use and share your Personal Information in the ways that are described below and elsewhere in the Privacy Policy.

a)  Provide you with the services

We use your information in accordance with this Privacy Policy for activities necessary for provisioning the Service that include testing and analysis of data, generating and delivering Test Results and recommendations, and improving our Services. These activities may include, but are not limited to: i) open and maintain your Rita Health Account; ii), enable purchase of our Service (e.g., process payments); iii), communicate with you (e.g., informing you of policy changes, security updates or issues, etc.); iv) implement your requests (e.g. requests to Support Team); v) facilitate use of our website (including authenticating your visits, providing personalized content, and tracking your use of our Services); vi) enforce our Terms and other agreements such as monitor, detect, investigate and prevent prohibited or illegal activities, spam and other security risks, performing quality control; vii) if you opt-in to Rita Health Research, to perform Research Studies and Research & development activities; viii) conducting data analysis to improve existing Services or develop new Services; and ix) improving our data analytics to help us provide more precise and accurately personalized recommendations.

We may also use your information to fix bugs or issues, analyze use of our website, to improve or optimize the customer experience and Support Team, or assess the efficacy of our marketing campaigns.

b)   Improve our service, analysis methods, and artificial intelligence prediction model

We are constantly working on improving our Service and enhancing the capacity and accuracy of our data analysis methods and artificial intelligence engine we use for the purpose of delivering more accurate and personalized predictions and insights to you, and overall women fertility knowledge.  

We may use your Personal Information for our internal business purposes to improve our Service and operations, to improve our website and online presence, and to facilitate accessibility for you and our other users.

c)   Provide customer service and support

When you contact Rita Health Support Team , we may use or request additional Personal Information, as necessary to verify your identity, answer your questions, resolve disputes, and/or investigate and troubleshoot problems or complaints. In certain instances, we may require using one customer’s Personal Information to resolve another customer’s request. For example, if a customer reports behavior of another customer that violates our Terms of Service, we will separately process both customers’ Personal Information and respond separately to each customer as appropriate. We will not share your Personal Information with another customer or any third party without your specific consent.

d)   Surveys and testimonials

We value our customers’ feedback and may send you surveys, polls, or requests for testimonials to improve and optimize our Services. We may use your Personal Information to send you surveys, questionnaires, and requests for testimonials that we use to optimize our Service and perform quality control activities. You are in control of the information you would like to share with us.

e)   Marketing and communications

By creating a Rita Health Account and using our Service, you agree to receiving Service-related email with information such as new features, add-ons, promotions, contests and other notifications about our Services. You can unsubscribe from receiving these marketing communications at any time. To unsubscribe, click the email footer “unsubscribe” link or send a request to our Support Team (support@wearerita.com) using the details provided above.  You may not opt-out of receiving non-promotional messages regarding your Account, such as technical notices, purchase confirmations, important Rita Health policies. 

We may also use the Personal Information you submit to us to personalize your user experience and to allow us to recommend or deliver the type of content, updated recommendations or insights, new features, or Service offering in which you are most interested. We may also use your Personal Information to compile usage statistics and other data regarding use of our Services and for other types of marketing and communication purposes, without asking for and receiving your explicit consent (e.g., targeted advertising that uses third party advertising networks and providers who help us deliver targeted online advertisements or measure the effectiveness of ad campaigns). We and our third-party service providers will not use your Sensitive Information for marketing and communication purposes.

How We Disclose Your Information

In general, we will not disclose Personal Information to third parties, except as described below.

a)   With express written permission

We may disclose your Personal Information to third parties in accordance with our Terms of Service. 

b)   Facilitate business operations

We may disclose Personal Information as stated in the Terms and this Privacy Policy to partners, vendors, or service providers (e.g., labs, and healthcare providers, research organizations), and payment gateways that  process and/or store such information in order to help us provide, or improve the Service or any part of it. In these instances, the protection of your Personal Information will be subject to the service agreements or privacy policies of the specific partner or service provider. We require our service providers to agree to data security and confidentiality provisions regarding the use of our data, including your Personal Information.

c)   As required by law

Under certain circumstances, Personal Information may be subject to disclosures pursuant to judicial or other government subpoenas, warrants, or orders, or in coordination with regulatory authorities. You acknowledge and agree we are free to preserve and disclose any and all Personal Information to law enforcement agencies or others regulatory agencies that oversee manufacturing and logistics service, if required to do so by law or in the good faith belief that such preservation or disclosure is reasonably necessary to: (i) comply with legal or regulatory process (such as a judicial proceeding, court order, or government inquiry); (ii) obligations that we may owe pursuant to ethical, regulatory (such as Food and Drug Administration), and other professional rules, laws, and regulations; (iii) enforce Terms of Service; (iv) respond to claims that any content violates the rights of third parties; or (v) protect the rights, property, or personal safety of our employees, customers (including you), and the public. In the event we are required by law to disclose Personal Information, we will notify you through the contact information provided to you in advance, unless doing so would violate the law or a court order.

d)   Sharing with third parties

Unless required by law or a court order, or as specifically stated in the Terms and this Privacy Policy, we will not release your Personal Information to any third party without first receiving your consent. Specifically, we not share your Personal Information with third parties, in the following ways, without your explicit consent: i) sell, lease, or rent them; ii) release to any public databases; and iii) with insurance companies, educational institutions, government 

e) To your authorized representative

When a customer has lost capacity or passed away, we will only give their Account information to individuals who are legally authorized to make decisions on their behalf, such as an executor, a personal representative, or a beneficiary of a deceased's estate. The person requesting the information must complete an authorization form and provide evidence and legal documentation indicating they are allowed to act on behalf of the individual before we will provide any information.

f) Business transitions

In the event we go through a business transition such as a merger, acquisition by another company, or sale of all or a portion of its assets, your Personal Information will likely be among the assets transferred. In such a case, Personal Information would remain subject to the terms of the pre-existing or the current Privacy Policy.  

g) De-identified or aggregated information

We may share aggregated or de-identified, non-customer specific data and information derived from Personal Information with other entities for the purpose of performing activities that may help us provide and improve our Services.

Aggregated Information  for Research

We may aggregate, anonymize or de-identify your Personal Data so that it cannot reasonably be used to identify you. Such data is no longer Personal Data. We may share such data with our partners or research institutions or use for statistical purposes, for example, we may share or use general age, demographic information and aggregate statistics about certain activities or symptoms from data collected to help identify patterns across users in articles, blog posts and scientific publications. Sharing this data contributes to the advancement of scientific research on women’s health. Our legal basis for processing your data for this purpose is legitimate interest.

Children’s Privacy

The Service is not directed, designed, or intended to attract children under the age of 21. In the event we are notified or become aware that the Service has been used by anyone below the age of 21 we are authorized to and will delete, in its entirety, with no notice to you, any of the information stored by that child or by you on that child’s behalf. We also reserve the right to revoke any license to use the Service, which is being used or has been used by anyone under the age of 21

Information Security Measures

We use a number of physical, technical, and administrative measures to keep your Personal Information safe and secure. By employing these safeguards, we aim to prevent unauthorized access, minimize accidental disclosure, maintain data accuracy and integrity, and ensure appropriate use of Personal Information in accordance with current technological and industry standards. However, please understand that no method of transmission over the Internet or method of storing data is 100% secure. Therefore, we cannot guarantee absolute security.

In addition, protecting Personal Information is a responsibility shared between you and us. In this regard, we ask all users of our Service to be responsible for keeping their login IDs, passwords, and other authentication information used to access the Service in a secure manner and maintain strict confidentiality. You should not share Account and authentication information with any third parties and should inform us immediately of any prohibited use of your Account or authentication information. We cannot secure and assume no liability for Personal Information that is released by our customers to third parties, such as physicians, insurance companies, or healthcare service providers.

Retention of Personal Information

By choosing to use our Services, you consent to allow us to access, analyze, and store your Personal Information using the same or more advanced technologies, in a manner consistent with our Terms and this Privacy Policy.

Unless you close your Account that results in deletion of your Personal Information in the Account as described in the Account Closure process as specified below, we will store your Personal Information as long as your Account is open.

Correction of Personal Information

Your Personal Information, if incorrect, can be corrected, changed, or updated by sending a request to our Support Team via email: support@wearerita.com

Account Closure

If you no longer wish to use the Service, or have your Personal Information processed by us in order to provide you the Service, you may close your Account and have your Account information deleted by sending our Customer Service a request using the information specified below.  

Submit online: Send in a request on “Account Closure” using support@wearerita.com

Once we receive your request, we will send an email to the email address linked to your Account detailing our Account Closure Policy and requesting that you confirm your closure request. Once you confirm your request to close your Account and delete your Account information, your Account will no longer be accessible.  When your request is processed, it cannot be canceled, undone, withdrawn, or reversed. 

When closing an Account, we remove or delete Personal Information associated with that Account, except that, to the extent necessary and permitted by law, we may still retain Personal Information (i) for accounting, audit, and compliance purposes; (ii) for compliance with legal retention requirements; (iii) to fulfill contractual obligations, or exercise or defend legal claims; (iv) already used for AI modeling and are aggregated, anonymized or de-identified; (v)  already used for research and are aggregated, anonymized or 

Contact Us

If you have questions, concerns, or complaints about this Privacy Policy, would like to request a current or previous version, or would like more information regarding our process for updating this Privacy Policy, you can contact us by email: support@wearerita.com

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