Our Movement for Fertility Information Equality

Fertility focus over infertility

Seeking fertility treatments is often perceived as the only alternative for women over 30, but according to our medical experts; only between 10-15% of the overall population in reproductive age needs them (and many can’t afford them).

Proactive fertility care illuminates the experiences of the silent majority of women who don’t need to be treated, but need to be supported with the right information. Centering preventative instead of reactive actions to reproductive health brings power back to you.

Who’s Rita?

Rita stands for the “Right Information To Acknowledge”, which is what we want to give women on their fertility journey. Rita is the friend who shares her wisdom and answers your most intimate questions, the family member at your side during the struggle, your co-worker who helps you navigate early pregnancy at work. Read the full story of our name here.